A survey of adult internet users throughout the US was recently undertaken on behalf of the MidAtlantic Innkeepers Conference to ascertain how they would find and choose a B&B.
The key findings were that almost half would rely on search engines (particularly Google) to start their search for a bed and breakfast, but that offline word of mouth, online reviews, travel sites (such as 1BB.com), and a B & B’s own website were all potentially important elements in making a final decision as to where to stay.
Stirling House Bed & Breakfast, Long Island, New York
As a very telling sign of the times, less than 7% of those surveyed would now use a printed guide, and while social media is still an insignificant contributor, it is considered critical for customer relations and there are clear indications that it may be a more dominant source for visitors in the future.
If you are interested in a more in-depth analysis, you can read a report from the conference here. Or go here to see the complete survey results including age and gender and location details.
